Strategy influence/stakeholder mapping
Thursday, April 9th, 2009Those of us running complex programs and projects are continually using influence and power in a variety of ways to “get the work done”. That is one of the reasons we discuss power and influence in many of our SAPM courses and have an entire course on Managing Without Authority (MWA). The Playmaker’s Standard provides a different take on mapping those factors one needs to influence that can have wide range of application in large programs that cover multiple business units and silos. They provide visual tools for mapping your influence strategy. Their table of influence strategies includes three broad categories of assess, condition, and engage with useful graphics for visual thinking about influence strategies. Examples of influence strategies include several for Boeing-Airbus for different time periods.
Application – use Playmaker’s influence strategies to address complex stakeholder management issues in a way that all can see who is impacting whom
Application – share the stakeholder map with ALL parties, including those you want and need to influence. This openness will enhance the sense of trust and agreement among all parties. Otherwise, a sense of manipulation may inadvertently be created.





stakeholder management