Mastering the Current Challenging Times
Monday, April 13th, 2009The Global Business Network pioneered the use of scenario planning and is now part of The Monitor Group. Former GBN President, Eamonn Kelly, offers some insights for Mastering the Moment:
- develop a superior contextual understanding of the structural dynamics reshaping the global economy, how they impact your industry, and the new opportunities
APPLICATION→review large programs and projects; are they still fully aligned with strategies needed in these times? are you actively looking for the opportunities?
- superior competitive strategy
APPLICATION→ do your largest programs and projects position the organization well relative to competitors (both current and new ones)? Are new programs needed to enhance your competitive position in the current competitive climate?
- winners will have superior choice-framing and decision-making capabilities
APPLICATION→ are the portfolio decisions in your organization make with a clear understanding of the choices? are your major programs increasing or decreasing the range of choices the organization will have the future? Look for those portfolio investments that expand the set of choices in the future,m given the high level of uncertainty present.





scenario planning