IBM on Making Change work—project management critical for success!
Thursday, June 11th, 2009Executing strategy using project-based work (PBW) involves varying levels and degrees of organization change. A recent IBM report on Making Change Work offers insights from an on-going IBM study on change. All of these are key elements of our Strategic Execution Framework (SEF) that serves as the foundation for the Stanford Advanced Project Management Program.
Even though just 41 percent of projects were described as successful, those with the highest project success rate (the top 20 percent of our sample) – we call them Change Masters – reported an 80 percent project success rate, nearly double that average. In sharp contrast, the bottom 20 percent of our sample – the group we describe as Change Novices – reported a disappointing project success rate of 8 percent. What accounts for these vastly different rates of project success? We found in our detailed analysis of study results that achieving project success does not hinge primarily on technology – instead, success depends largely on people. But what is more illuminating is the discovery that four common factors helped these practitioners address their greatest project challenges. When used in combination, these factors provided a synergistic benefit that was even greater than the sum of their individual impacts, resulting in higher rates of project success
- Real Insights, Real Actions. Strive for a full, realistic awareness and understanding of the upcoming challenges and complexities, then follow with actions to address them.
- Solid Methods, Solid Benefits. Use a systematic approach to change that is focused on outcomes and closely aligned with formal project management
- Better Skills, Better Change. Leverage resources appropriately to demonstrate top management sponsorship, assign dedicated change managers and empower employees to enact change.
- Right Investment, Right Impact. Allocate the right amount for change management by understanding which types of investments can offer the best returns, in terms of greater project success.
Neglecting even one area can inhibit change excellence. Practical insights from the experience of Change Masters show that the most powerful approach is to take actions that address each of the diamond’s four facets and help guide the Enterprise of the Future in its quest to make change work.





project-based work 